10 Ways to Encourage Employees to Build Your Brand - Personal Branding Blog - Stand Out In Your Career

10 Ways to Encourage Employees to Build Your Brand - Personal Branding Blog - Stand Out In Your Career What is your top tip for encouraging employees to contribute to your company’s branding efforts on their own (like guest blogging, etc.)? The following answers are provided by members of  Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched  BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Gamify the Process After many failed attempts to encourage spontaneous contributions, we decided to gamify and offer incentives. Internally, we created a system of perks and rewards based on the quality of retweets, the amount of shares on a blog post, etc.  At the end of a predetermined period, the employee with the most points was awarded a prize such as a mini iPad or some other cool gadget.   â€"  Marcela DeVivo,  National Debt Relief 2. Tie Participation to Performance Goals In our busy startup, even iPad giveaways couldnt get  people to  carve out time for blogging and social media. So our approach is two-fold: establish a content calendar and hold people accountable with performance goals. Thought leadership is everyones job! We are also big on company-wide shout outs and lots of praise for posts that get retweeted by Google, for example. In the end, its  win-win situation.   â€"  David Booth,  Cardinal Path 3. Give Employees Credit I see this happen a lot: junior members  never get credit for content they write. Make sure you help all team members build a body of work; it builds credibility for the entire team!   â€"  Zachary Johnson,  Syndio 4. Offer Them Incentives That Benefit Their Work We encourage employees to participate in our social media by offering up incentives that will benefit their accounts. For example, we do a Feature Friday on our social media channels that promotes one of our venues. Our sales representatives love this because it makes their accounts/venues happy.   â€"  Jayna Cooke,  EVENTup 5. Collaborate With Employees Help employees feel connected with content by sharing it around in office-wide emails, letting them pitch different story ideas and writing about what matters to them. If employees feel connected with the brand messaging, they are much more likely to share on their own social media or write for the company blog.   â€"  Aron Susman,  TheSquareFoot 6. Re-Share Their Content At times we monitor what our employees share  on their blogs or personal accounts when it comes to work-related posts.  Based on the content, we may re-share  it on  our main companys social media outlet. Their posts now  reflect the companys message.  The potential to have their content re-shared and spotlighted gives them additional incentives to incorporate the company brand in their social posts.   â€"  Souny West,  CHiC Capital 7. Help Them Explore Their Passions At One Month, people often come up with great ideas for blog posts without even realizing it. I just did this cool thing, is a great indicator that something could become a blog post. Try to  identify those moments and  respond with, That should be a blog post! Connect them with the right person internally to make it happen and develop the idea. Eventually it will become part of your culture.   â€"  Mattan Griffel,  One Month 8. Make It Competitive and Celebrate Contributions We recently ran an Instagram competition where the person who received the most likes was awarded a generous gift card. Our team was fighting tooth-and-nail to win, which produced great content and was a lot of fun.   â€"  Christopher Kelly,  Convene 9. Reward Participation But Dont Require It Id love if every team member wanted to contribute to our blog, to guest blog and to write for social media. I encourage it and give them the time they need to do a great job. But Im also aware that writing and promotion arent for everyone. If an employee is awesome at their job but hates writing, then so be it. Everyone contributes their best in their own way.   â€"  Vik Patel,  Future Hosting 10. Align Interests and Promote Individuality Encourage employees to create their own unique brand, then promote theirs and theyll promote the companys. The key is to align the goals and interests  of your employees with the companys and vise versa. Your  employees are not robots; theyre  unique and show that through their social media posts. But as long as they share common goals, theyll willingly help your companys branding efforts.   â€"  David Tomas,  Cyberclick